Smart Sleep Property (“we,” “us,” or “our”) is committed to protecting the privacy of our customers. This Privacy Policy explains how we collect, use, and disclose your personal data when you use our services, including our website and when you engage with us as a potential tenant or buyer.
We are registered with the Information Commissioner’s Office (ICO).
1. Information We Collect
We collect personal data from you in a variety of ways, including:
- Information you provide directly to us: This includes information you provide when you register for an account, make a booking enquiry, contact us, or participate in any other online activity. Examples of such data include your name, contact information, identification documents, and financial information (for anti-money laundering checks).
- Information collected automatically: We may collect information automatically through cookies and other tracking technologies. This information may include your IP address, browser type, device type, operating system, the referring website, the pages you visit on our website, and the links you click.
2. Use of Your Personal Data
We use your personal data for the following purposes:
- To fulfil our legal and regulatory obligations, including those related to anti-money laundering (AML) and counter-terrorism financing (CTF).
- To process your booking enquiries and manage your tenancy or purchase.
- To provide and improve our services.
- To respond to your inquiries and provide customer support.
1.1. Anti-Money Laundering and Counter-Terrorism Financing
As part of our AML and CTF obligations, we are required to collect and verify your identity. We will only use your personal data for these purposes and will provide you with the following information as required under Article 13 of the General Data Protection Regulation (GDPR):
- Data Controller: Smart Sleep Property
- Reason for Processing: We are legally required to process your data to prevent money laundering, terrorist financing, or proliferation financing. (Legal basis: Regulation (EU) 2018/1673)
- Data Recipients: Your data may be shared with law enforcement agencies and other relevant authorities for AML and CTF purposes.
- Data Transfers: We do not intend to transfer your data outside of the UK.
- Data Retention: We will store your data for as long as we are legally required to do so, typically for five years after the end of our business relationship with you.
- Your Rights: You have the right to request access to and deletion of your personal data, subject to certain legal restrictions. You also have the right to complain to the Information Commissioner’s Office (ICO).
- Obligation to Provide Data: You are legally obligated to provide us with your data for AML and CTF checks. Failure to do so may prevent us from fulfilling your booking enquiry or managing your tenancy/purchase.
- Automated Decision Making: We do not use your data for automated decision-making, including profiling.
1.2. Lawful Basis for Processing
We consider the processing of your personal data for AML and CTF purposes to be lawful and necessary in the public interest.
3. Sharing Your Personal Data
We may share your personal data with third-party service providers who help us operate our business and provide our services. These service providers are contractually obligated to keep your information confidential and secure. We may also disclose your personal data if required by law or to protect our rights or the safety of others.
4. Your Rights
You have certain rights under the GDPR regarding your personal data. These rights include:
- The right to access your personal data
- The right to rectification of inaccurate personal data
- The right to erasure of your personal data (in certain circumstances)
- The right to restrict the processing of your personal data
- The right to data portability
- The right to object to the processing of your personal data
5. Data Retention
We will retain your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
6. Contact Us
If you have any questions about this Privacy Policy or your rights, please contact us at info@smartsleepproperty.co.uk.
7. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on our website.
This Privacy Policy is intended to be compliant with the GDPR.
Last updated July 2026.